Body Language and Recycling Containers

The string of posts below were originally posted at www.princetonprimer.com. They serve as critiques of a wide variety of recycling containers used in places frequented by the public. That many of them, including those that cost as much as $1000 each, fail to serve their intended purpose points to the need for this "course" in container design.

Containers matter because they are the first in a row of dominoes, helping determine whether a recycling system functions or collapses in a heap. If the trash is mixed with recyclables, custodians throw it all away, and use the contamination as an excuse to eventually not bother recycling at all. This "recycling in name only" in turn breeds cynicism, further eroding participation by the public. The dysfunctional containers remain long afterwards, in libraries, stadiums, on city streets--like gravestones to good intentions.

A functional recycling container 1) provides abundant visual cues to the user, and 2) is paired with a trash container. These two rules are very simple, but through indifference or some stubborn belief that people carefully read signs and behave rationally, they are frequently ignored.

Though recycling in concept has broad, perhaps almost universal support, most people are surprisingly oblivious about what they do with an item they wish to get rid of when out about town. Refuse or recyclable, it goes in the first trash-like container they encounter, regardless of labeling. As described in one of the posts, our big brains don't want to be preoccupied with small things. Unfortunately, countless small actions add up to large consequence, as we've seen over and over--in nonpoint source pollution, global warming, and the voting that serves as the foundation of democracy.

Most recycling container designs fail for lack of the right visual cues. People don't stop to take note of the nice recycling logo, but respond instead, in their state of distraction, to subliminal messages--the body language of the container.