The idea is to throw your plastic bottles into its gut so that they don't end up in a real fish's gut out in the ocean.
This unusual recycling receptacle gets high ratings for minimizing contaminants, if not affordability. Three bottles, no trash.
What works here? The container is unusual, so people stop to think before tossing something in. It certainly doesn't look like a trash receptacle. The container is see-through, so people will be less likely to toss in trash.
I didn't, however, see it paired with a trash receptacle.
These containers are a mixed bag, so to speak.
POSITIVES: They are see-through, which could help with the body language of the receptacles, but if there is a lot of contamination, then the body language ends up saying "whatever." The see-through also allows custodians to see from a distance whether they need to be emptied, which is helpful. There's also color-coding, which is important, particularly if the whole country, and Europe in general, uses the same coding.
NEGATIVES: But the sheer number of choices is off-putting: paper in one container, paper cups in another, bottles in another, and then trash in a fourth. The wording is small, and all the containers look essentially the same, with only subtle differences. Better to have one trash container that is opaque, for contrast, and one recycling container with the transparent bag.
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